Be yourself. Believe in yourself. Break the rules. The @versace Fall/Winter 25 campaign, celebrates freedom and fearless self-expression. Chief Creative Officer: Donatella Versace Photographers & Directors: Mert & Marcus Starring: Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten, and Jacqui Hooper Campaign Art Direction: Ezra Petronio & Lana Petrusevych Stylist: Jacob K Casting Director: Piergiorgio Del Moro Makeup Artist: Lucia Pieroni Hair Stylist: Paul Hanlon

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The energy on this campaign was extraordinary. It was all about friendship, loyalty, and love. The campaign was created to celebrate the soul of the Versace woman. Her strength, her spirit, her attitude, and her heart. Every collection is a story, and this campaign is the story of Versace. Inspiring the present and anticipating the future. Chief Creative Officer: Donatella Versace Photographers & Directors: Mert & Marcus Starring: Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten, and Jacqui Hooper Campaign Art Direction: Ezra Petronio & Lana Petrusevych Stylist: Jacob K Casting Director: Piergiorgio Del Moro Makeup Artist: Lucia Pieroni Hair Stylist: Paul Hanlon

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Empowered. This is how I felt when I first saw this image. Taken on set with our Fall/Winter 25 cast wearing signature @versace metal mesh dresses from the 90s and 2000s. The dresses reflect the light radiating from these amazing women, who together celebrate Versace’s innovative and rule-breaking spirit! Chief Creative Officer: Donatella Versace Photographers & Directors: Mert & Marcus Starring: Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten, and Jacqui Hooper Campaign Art Direction: Ezra Petronio & Lana Petrusevych Stylist: Jacob K Casting Director: Piergiorgio Del Moro Makeup Artist: Lucia Pieroni Hair Stylist: Paul Hanlon

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I hope you’ve all had an amazing Pride Month! I love you all 🌈

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Stunning now on @kimkardashian, stunning then on @claudiaschiffer. Versace Fall Winter 1996 💜

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I was so proud to see the first @dior collection by the exceptional @jonathan.anderson - the show was totally FIERCE. I am honoured to have worked with him on Versus and to see how far he has come. Love you, Jonathan! Congratulations!! 🥳

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Some behind-the-scenes with my stylish Prince @hynjinnnn from our shoot in the home of @versace. What a day! I love you, Hyunjin 💜

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What a night in London celebrating Queen 🐝 !! Thank you @beyonce for having us. Your talent and beauty are…UNIQUE. I am so honoured to have seen your incredible performance and that you chose to wear Atelier @versace. You and Blue rocked the stage!! I LOVED every minute.

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@beyonce - you looked stunning in custom @versace last night in London. Hundreds of hours of work by our incredible Atelier…each fringe and crystal sewn by hand! I cannot wait to see you on stage soon. Love always, Donatella 💜🐝

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