‘ArtisTimeless.’ @jacobarabo @jacobandco
Proud to announce the opening of our first boutique in Seoul, marking a new chapter for Jacob & Co. in one of the world’s most dynamic luxury markets. It was an honor to celebrate this milestone alongside friend of the brand, G-Dragon @xxxibgdrgn, as we unveiled his bespoke Astronomia Solar G-Dragon.
This one-of-a-kind creation was built in close collaboration with G-Dragon, ensuring that every element—from the turquoise Earth wrapped in a rose gold dragon to the daisy-shaped dial symbolizing Peaceminusone—tells his story. The hand-selected sapphires and Jacob-cut diamonds reflect his signature palette, while the engraved caseback featuring “The World Is Mine” and “Übermensch” cements his creative vision.
A truly unforgettable night, surrounded by incredible guests, music, and the spirit of innovation. South Korea, this is just the beginning.
