Back in Philly. ☀️

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It’s time for our @FIFAClubWorldCup QF. 👊

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Celebrating our first outing in Royal Blue back in 1906 that sparked a century of identity. ​ ​Project curator and Fashion East’s Head of Projects, Raphaelle Moore, takes our vintage home kit worn for five years in our earliest years and brings that enduring identity up to date by creating the 1906 Royal Blue Crew.

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What got us here won’t get us there. ​ ​This is a mantra the club lives by. The talented 2024 Blue Creator Fund winner Becky Gordon reimaged her own Champions’ Rings that honours Emma Hayes and her record-breaking tenure at the club. ​ ​The detailing celebrates our 120th anniversary engraved with our founding year and elements from the crest.

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RDM. A true Chelsea icon.​ The man who gave us our first star showcases our Kings of Europe Jersey – a shirt to celebrate that night in Munich back in 2012. ​ A leading creative force within London streetwear, Gabriel Pluckrose’s style is raw and graphic. He’s designed an all-over print inspired by the legend that made it happen.

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The Ted Drake Bomber. 🥶 Symbolic of the rejuvenation and reinvention of our club under our former, pioneering manager.​ Designer Steve Bryden, who has decades of experience in his creative field, turns Ted’s iconic blazer from back in the day into streetwear with Chelsea badges, monograms and ciphers to the fore.

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A celebration of our vibrant Italian ‘90’s era. ​ ​Marc in our Renaissance Track Jacket that honours the Italian influence at Chels in the late 90’s. Gianfranco, Gianluca, Robbie forming that formidable core that led us to European and domestic glory. 🇮🇹

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Six designers. Six defining moments. Six reimagined icons. London’s creative spirit shines through in our latest collection and we’re proud to have such talented designers as passionate fans. Fashion East’s @RaphaelleMoore both curated the designer line-up and contributed as a designer herself. She grew up a Chelsea fan and has brought her deep love for the club to leading the project, from concept to completion.

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Commemorating the legend that is Gianluca Vialli. ​ ​Wes modelling a reimagined version of the iconic pullover that our game-changing Italian wore as he led us to FA Cup glory back in 2000. ​ ​Designed by streetwear specialist @JordanVickors who operates at the crossroads of fashion, football and youth culture.

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