“Power Moves” is a front-row seat to one of the boldest brand comebacks in sportswear history. Premiering June 4 on Netflix, the 6-part series follows Shaquille O’Neal (President of Reebok Basketball) and Allen Iverson (VP), as they step into exec roles at the brand. Produced by Shaq’s Jersey Legends and Sony’s The Intellectual Property Corporation, it tracks their mission to return Reebok to cultural relevance—filmed across the country and inside Reebok HQ.
From signing WNBA star Angel Reese to the brand’s first NIL deal to launching new community-focused initiatives, the show captures the real work behind the comeback. “It’s not just a comeback, it’s a cultural movement,” said Reebok CEO Todd Krinsky. With raw, behind-the-scenes access, the series shows how Shaq and Iverson are building something bigger than sneakers.
O’Neal’s Reebok journey started in 1992 and helped shape the brand’s legacy. After years of decline, Reebok was acquired by Authentic Brands Group in 2021—now, with two legends at the helm, “Power Moves” reveals what it really takes to lead a turnaround in the modern era.
(🎥: @netflix)
