Populous Named as Master Architect for Oklahoma City’s New Sports-Anchored Entertainment District🏟️
• @echo_investment, @robinsonparkmgmt , and @westbrookenterprises selected @wearepopulous over six other bidders in the national search.
• NBA superstar Russell Westbrook named Creative Director for the transformative project.
“This is more than a development — it’s a centerpiece for civic life, built to inspire pride, connection, and opportunity for generations to come,” said Christian Kanady, Founding Partner and CEO of Echo Investment Capital.
A new multi-purpose stadium will anchor the district and be home to women’s and men’s pro-soccer beginning with @uslchampionship in 2027. ⚽️
⭐️Westbrook named Creative Director⭐️
In addition, the sports-anchored entertainment district principal investment group is excited to announce NBA superstar and Echo investment partner Russell Westbrook as Creative Director for the project.
“We’re not just building a sports-anchored entertainment district — we’re reimagining how a city comes together,” said Russell Westbrook, investor, entrepreneur, and founder of RWE. “I’m personally bringing everything I’ve seen and experienced around the world — design, culture, energy — to help create something that’s never been done before in OKC. I’m proud to be part of a vision that’s not just about buildings, but about belonging — a place where people from every neighborhood feel seen, connected, and inspired.”
The district is envisioned as a dynamic hub, seamlessly integrating retail, dining, public spaces, and the new stadium. Located on the former Producers Co-Op site just north of the Oklahoma River, it is uniquely positioned to unite Oklahoma City’s most vibrant destinations — Bricktown, the OKANA Resort, the Boathouse District, and Scissortail Park — transforming a historically underutilized site into a seamless, walkable neighborhood that stitches the city together through commerce, sports, culture and community.
Link in bio for full details 🔗
#okcforsoccer #okcesfútbol
