🏀 Cover Reveal: Carmelo Anthony 🏀
Our July cover star @carmeloanthony dominated the basketball court during his career, retiring as a ten-time NBA All-Star with three Olympic gold medals. Today, his attention is fully on his many brands that range from wine @viin7estate to a cannabis line @stayme7o.420 and a sports and culture podcast @7pminbrooklyn.
“I was so locked into my craft. It was really hard for me to think of anything else than basketball early in my career. I was always intrigued by different businesses, and the way different people strategize their business portfolios, the way people think outside of the actual sport of basketball.”
He also has his hand in fashion, media, and philanthropy, meaning this multihyphenate is always on the go. We step inside Melo’s growing business world, touching on everything from his entrepreneurial philosophies to his unique branding (like his use of the number seven in his products, a nod to his New York Knicks jersey). He also offers invaluable advice to the next generation of athletes on how to build businesses outside of sports. “You have to have a strategy. You have to have a plan.”
