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Simple steps to use color to elevate your photography brand! With @platoux / Colors and brands share a close connection, as colors can instantly convey meaning and messages, eliminating the need for words. Furthermore, color alone can influence people’s attraction to a message about 60% of the time, increasing brand recognition by up to 80%. If you are starting as an outdoor photographer, to use color effectively and build a strong brand on social media, consider the following steps: 1) Get familiar with color theory and think about colors that complement each other or are analogous on the color wheel. Complementary colors create high contrast and catch the eye, while analogous colors provide balance and harmony - pictures 7 and 8 are good examples. 2) Identify the dominant colors in your favorite landscapes and see which color combinations work best. 3) Choose color schemes for the landscapes you photograph the most. For example, have a specific color scheme for deserts, mountains, forests, and coastal areas. 4) Consider how light, weather, and the seasons can affect the colors in your go-to landscapes, and plan your trips accordingly. 5) Edit your images following color theory, adjusting the tones and hues to your selected color scheme. 6) Once you have completed your edits, select your favorite images and organize them on Preview, Canva, or any other tool to see how they can fit together on your feed. 7) Create a color-based feed for your social media, following color theory and considering the color combinations in your landscape images. 8) Lastly, establish a schedule or visual roadmap to guide your color choices and maintain consistency. These are some basic guidelines you can use to start with! By applying these steps, you can effectively use color to enhance your brand and create a visually compelling presence across your social media channels. If you think about some of your favorite photographers, could you quickly describe their go-to colors? 🎨
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