ICYMI: We launched the NEW RX1R III yesterday. And trust us.. it was worth the wait for this one. Some of the first photos taken with this ultra-compact, high-performing new camera, captured by @emmett_sparling . 💐 61 MP resolution. 35mm F2 Zeiss Sonar lens. Advanced AI-autofocus. Built-in creative looks. Incredibly small form factor to pack with you everywhere you go. PREORDERS ARE OPEN! Be one of the first to hold the remarkable, ready-for-anything RX1R III — by preordering yours through the link in our stories + bio now. ⚡️#SonyAlpha Model: @carlaromanini1

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“During the time that I’ve been using this camera, it honestly feels like I’m falling in love again with photography.” - Alpha Ambassador @monaris_ . “It’s all the things that happen in between those big events where great pictures are going to get made and great stories are going to get told. The RX1R III makes that so much easier.” - Sony Artisan of Imagery @davidburnettfoto . The NEW RX1R III was worth the wait, and is available for preorders NOW. Ready to capture the finest details you witness, without weighing you down. Comment LINK below to get the link to preorder the RX1R III sent to you directly. ⚡#SonyAlpha

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The new RX1R III is here and ready to fit snugly in the palm of your creative hands. This tiny-but-mighty, full-frame premium compact packs some serious power. With 61MP, a 35 mm full-frame Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, and AI auto-focus - this little camera is ready to capture stunning imagery of everything you see, wherever you go. To be one of the very first to pre-order the highly anticipated RX1R III, visit our link in bio NOW. And in case you missed it, be sure to check out our short film “Look Again,” our ode to photography and New York City with the new camera in tow. #SonyAlpha

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You thought this moment would never come… Think again. Meet the new RX1R III — a follow-up to the cult classic, and a marvel of modern engineering. This impossibly small, full-frame camera has been carefully refined over a decade to become the ultimate premium compact camera. 📷 To celebrate its long-awaited arrival, we took to the streets of New York City, capturing a rekindled love of photography through the lens of the RX1R III. Our short film, “Look Again” stars @monaris_ and @DavidBurnettFoto who give us a glimpse into the joy of roaming the city with a camera that lets you lose yourself in the moment. Learn more about our new flagship full frame compact camera, the RX1R III, at our link in our stories + bio now. #SonyAlpha #ShotonSony “Look Again” Directed by: Emmett Sparling (@emmett_Sparling) Starring: Monaris, Photographer & Sony Alpha Ambassador ( @monaris_ ) Starring: David Burnett, Photographer & Sony Artisan of Imagery, Founder of Contact Press Images ( @davidburnettfoto ) Guest Appearance by: Wendy Nguyen (@wendyslookbook)

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If you’re like @liahansenphoto and want a camera that can capture it all — in both stills and video format — the Sony Alpha 7 IV is the camera for you. 🏆 Our camera sale just got extended! the Sony Alpha 7 IV is on SALE $500 off, just for a few more days ⏳ Comment SALE below to get the link to this staple, versatile camera body sent to you. ⚡️ #SonyAlpha (Promo valid in the US only, now through 7/20)

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If you’ve ever wondered “What lens should I be using for my content?”, let @laurenthelolife break it down for you. Shot on the Sony Alpha 7C II + 20mm F1.8 lens. All of these lenses (and the A7C II) are currently on SALE along with lots of other Sony camera gear. Comment LENSES to get the link to shop all of our lenses on sale sent directly to you 🔭 📷 #SonyAlpha #sonylens #contentcreator #contentcreatortips (Valid in the US only, now thru 7/13)

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Hold the dots and swipe your finger to the right for a cool trick by @sm.darlington ↔️🦧🐍 Skye used his Sony Alpha 7 IV + 70–200mm f/4 Macro OSS II to photograph a Red Ruffed Lemur, an Orangutan, and a White Lipped Island Pit Viper. Today is the last day to shop this camera and more on sale up to $500 off for Prime week! What are you adding to cart? 🛒 #SonyAlpha (Valid in the US only, now thru 7/13)

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Them: the Sony Alpha 7R V is for landscapes and portraits, not wildlife! Nate and Autumn: 🐘🦒🦁🦛🐆🦓👏 “With 61MP resolution, AI subject detection autofocus, and 10 FPS burst speed, we found the Alpha 7R V to be the PERFECT Safari companion for 2 weeks in Botswana!” - Sony Alpha Ambassadors @nateinthewild with @autpops 💯 Comment “CAMERA” to learn why this camera is a crowd favorite for capturing it all in high resolution now ⚡ Let us know in the comments below or in our DM’s if you have any questions about the Sony Alpha 7R V we can answer too👇 #SonyAlpha #wildlifephotography #bestcamera

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The Sony Alpha 7C II packs a punch in a compact full-frame design without sacrificing image quality. With advanced photo and video capabilities, a best-in-class autofocus system, and a lightweight body, it’s the perfect choice for creators, travelers, and everyday enthusiasts. Shown here in the most epic and intense test by @pete_ohara 🏔️🥶 Comment ADVENTURE below to get the link to the Sony Alpha 7C II ON SALE (for the first time!) sent directly to your DM’s to learn more and add to cart now. 📨 (Valid in the US only, now through 7/13). #SonyAlpha #SonyAlphaCanada

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